As workplace mental health shifts from HR trend to boardroom agenda, Coinamex is making a calculated move. The wellness tech company—previously focused on the consumer market—is now pivoting toward enterprise and institutional partnerships with the launch of Coinamex for Work, its new B2B product suite.
The platform includes advanced analytics dashboards, real-time well-being metrics, guided resilience coaching, and tailored onboarding modules designed for scalability across distributed teams. While the rollout has been quiet, early adopters include a major U.S.-based fintech listed on the Fortune 500, two top-tier European tech universities, and a global SaaS company with a 1,200-person remote workforce.
HR Budgets Are Following the Burnout
The shift coincides with broader macroeconomic tailwinds. A growing number of companies are allocating serious capital to burnout prevention and employee mental health. Market research firm Glovalta projects the corporate wellness space will reach $98 billion by 2027, up from $61 billion in 2023—a signal that wellness is no longer a soft benefit, but a business imperative.
Coinamex is positioning itself at the intersection of well-being and performance—offering tools that not only support mental health but connect it to tangible business outcomes like retention, engagement, and productivity.
Tech-First Wellness: Inside the Clarity Engine
The company’s secret weapon is the Clarity Engine, a proprietary AI-powered personalization layer that now drives over 40% of daily user engagement. The system adapts content, training modules, and check-in prompts based on user behavior, biometric trends, and self-reported mood data—creating an always-relevant experience at scale.
Coinamex isn’t stopping at software. Sources close to the company confirm ongoing R&D investments into wearable-integrated mood tracking and passive biometrics—raising the possibility that the company may eventually launch its own hardware or pursue strategic device integrations.
A New Phase, A Bigger Market
The move into B2B signals a broader strategic realignment. Consumer wellness apps face high churn and low margins. In contrast, enterprise wellness offers recurring revenue, longer sales cycles, and integration opportunities with HRIS and performance management tools. It’s a stickier business—and Coinamex appears intent on becoming part of the operating fabric of future-ready organizations.